Jakarta, August 25, 2024 — SAFF & Co. once again brings unique entertainment through a sports collaboration event with renowned Indonesian fraghead Indofragz (Michael David) at “SAFF & Co. Club: Basketball Weekend,” held at Roar Performance Center, Kemang (August 25, 2024).
The “SAFF & Co. Sport Club” is a regular sports activity program by SAFF & Co. together with selected influencers, focusing on SAFF & Co.’s collections that are suitable to wear during sports activities. The first SAFF & Co. Sport Club event took place in January 2024, featuring tennis guided by Jovi Adhiguna with an event theme inspired by SAFF & Co.’s collection — “LAS POZAS.”
Inspired by the three loves theory, SAFF & Co. launched their latest Cloud Mist collection featuring three variants: Annabel Lee, Remedia Amoris, and Sonnet 116. SAFF & Co. chose one of these variants, “REMEDIA AMORIS,” as the theme for the SAFF & Co. Club: Basketball Weekend event. This activity also opens opportunities for sports enthusiasts to enjoy sports in a more fun and unique way.
The chosen sport for this edition of the SAFF & Co. Sports Club activity is basketball, with the game divided into two teams: the “fraghead team” vs. the “followers team.” In addition to the main match, SAFF & Co. together with Indofragz also designed other activities, including mini games and lounge stations for players to enjoy. Through this sports event, SAFF & Co. provided exclusive merchandise distributed to the fraghead team, the followers team, and the coaches.
“Indofragz (Michael David) is a local perfume enthusiast influencer, or Fraghead, who will lead the sports activities in this edition of SAFF & Co. Club. We’re really excited to finally collaborate with one of Indonesia’s most renowned fragheads for this Basketball Fun Match,” said Santi Tan, Co-founder of SAFF & Co.
The event, attended by fragrance enthusiasts such as Indofragz, Soni Nugroho, and Philipus Tri, successfully ignited the players’ enthusiasm to strive for victory in the SAFF & Co. Club: Basketball Weekend match. Seeing the incredible enthusiasm from the players, SAFF & Co. is confident that through the spirit of collaboration and innovation, they can continue to deliver exciting experiences in the future.