Jakarta, October 12, 2024 – SAFF & Co. once again delivered a unique experience at the launch event of their latest collection held at Cafe Cali, The Orient Hotel, Sudirman (October 12, 2024), titled “IRAI LEIMA – Requiem of the Abyss.”

At the IRAI LEIMA – Requiem of the Abyss event, SAFF & Co. presented an orchestra and contemporary ballet performance inspired by Manipuri mythology. The performance told the story of the birth of the water goddess named IRAI LEIMA, inviting the audience to immerse themselves in her world.

SAFF & Co. released their newest collection inspired by the water goddess, IRAI LEIMA, while also introducing new packaging with an innovative, modern, and ergonomic aesthetic. SAFF & Co. collaborated with international perfumer Gael Montero for this collection. IRAI LEIMA is the first collection to be launched using the new packaging, which will be followed by upcoming SAFF & Co. collections.

In addition to the orchestra and ballet performances, SAFF & Co. also prepared “lounge stations” featuring various activities for the guests. These activities provided a unique and personal experience through a Do It Yourself (DIY) system, where guests could customize merch, postcard stamps, and temporary tattoos.

 

“IRAI LEIMA is a very special collection for SAFF & Co. because besides using new packaging, SAFF & Co. also introduces new stories and experiences in this collection. We believe that through the spirit of collaboration and innovation, we can continue to present exciting experiences and keep innovating in the future,” said Santi Tan, Co-founder of SAFF & Co.

The event, attended by influencers such as Indofragz, Olfaxtory, Jovi Adhiguna, Sivia Azizah, Abel Cantika, and Bella Clarissa, successfully created great enthusiasm and a positive response toward SAFF & Co.’s latest collection. Moving forward, SAFF & Co. is committed to continuously striving to produce unique and innovative works.