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For Now and Then, The Latest SAFF & Co. Collection Inspired by Two Phases of Life

 

 

Jakarta, February 25, 2025 – In collaboration with local fragrance enthusiast Indofragz, SAFF & Co. launches their latest collection, 'For Now and Then,' themed around two phases of life. The collection was introduced through a pre-launch event titled ‘The Allegory Told by’ held at 1920 Lounge & Bar, Kemang on Saturday, February 22, 2025.

In this first release of 2025, SAFF & Co. teamed up with Indofragz, aka Michael David, a well-known fragrance enthusiast recognized for his reviews, recommendations, and information about perfumes shared actively on his personal social media.

“This collaboration with Indofragz is a commitment from SAFF & Co. to present a meaningful collection that resonates with fragrance lovers, especially here in our homeland,” explained Santi Tan, Co-Founder of SAFF & Co.

The ‘For Now and Then’ collection is SAFF & Co.'s second Cloud Mist collection following Alunan Hati, released in 2024. For this process, they once again worked with Miroslav Petkov, a Bulgarian perfumer who was behind their previous collection, Morfosia.

This collection consists of two unique Cloud Mist variants representing two life phases—childhood and adulthood—called Trӓumerei and Am Kamin.

  • Trӓumerei, symbolizing the nostalgia of childhood innocence, features a blend of citrus, woody, and ambery notes. The combination of bergamot, peppercorn, and vetiver gives Trӓumerei an earthy and familiar yet fresh character, making it suitable for everyday use.

  • Meanwhile, Am Kamin, which reflects the phase of acceptance and maturity, offers a warmer scent with oriental, woody, and leather notes. With Sichuan pepper, patchouli, and leather, Am Kamin is a fitting fragrance for more formal occasions with its strong and mature profile.

“I’m very happy to collaborate with SAFF & Co. for this launch, especially since I had the opportunity to work with Miroslav Petkov, one of my favorite international perfumers. I hope my dedication can be conveyed through this collection and become your go-to fragrance,” said Michael.

The ‘For Now and Then’ Cloud Mist collection is an exploration of how scents can evoke memories. Through this collection, SAFF & Co. invites us to reminisce about the journey that shapes who we are today—from the innocent, adventurous childhood to adulthood with all its joys and challenges. Most importantly, it reminds us to appreciate and enjoy every moment along the way.